Connecting a broad offering into one clear experience
AUM’s own website: four categories, one shared visual path and a homepage that rearranges itself around what a visitor wants to do.
Context
AUM has worked as a creative consultancy since 2011, across industries and business stages. The offering covers strategy, design and production, digital experiences and marketing: more than a hundred services in four categories.
Challenge
Breadth is an advantage only if people can see how it fits together. A long list of services asks visitors to do the connecting themselves, and it can read as a claim to do everything rather than a way of thinking.
Planning decision
Organize the site around what a visitor is trying to do, not around the inventory. The homepage shows the four categories in one line each; the full list lives on one services page where it can be browsed and linked. Every page ends with a route to a conversation.
Creative idea
The open curve of the AUM mark becomes a ribbon. On the homepage, choosing a goal reshapes the same ribbon and its pieces: a foundation for a launch, an identity with type and texture, a small working interface, and one idea carried across campaign formats.
The work
Outcome
This site is launching in 2026. We will add what we learn from real visitors after release; no results are claimed yet.